Our Story

Since 1906, families have been asking for Schwebel's breads by name. We've grown into a company proud to serve customers in a wide and ever-expanding marketing area. We've kept ahead of the competition by staying on top of new trends in the marketplace. But we still put the same family pride into every product we bake and every customer we serve.

From Field to Table

A Proud Heritage Videos

Watch and learn about the beginning of Schwebel's bread! Take a look back at a journey that started more than 100 years ago. Learn how one couple and one family’s life’s work became the Schwebel's that you know and love today!

Radio Hits

Schwebel's Radio Hits

Explore Schwebel’s 100+ year history with these fun radio commercials.

Schwebel's Today

Bakery Tour

Take a peek inside a Schwebel’s bakery with our online photo tour.

Our History

Schwebel's Scrapbook

We’ve been baking for 100+ years, but it all started in Dora’s kitchen…

Love Letters

Love Letters

Read what real people are saying about Schwebel’s bread. Share the love!